Job Description

• Develop and execute product and brand strategies to drive business growth and market expansion
• Manage the complete product lifecycle including launch planning, positioning, and performance tracking
• Conduct market research, competitor analysis, and customer insights to identify growth opportunities
• Create and implement brand promotion and marketing campaigns across target segments
• Develop annual marketing plans, budgets, and product forecasts
• Collaborate with sales teams to design brand activation programs and promotional activities
• Prepare marketing materials including visual aids, product literature, presentations, and digital campaigns
• Analyze product performance, sales trends, and market share to optimize business outcomes
• Work closely with medical, regulatory, sales, and supply chain teams for successful execution
• Plan and conduct product training programs for internal teams and field force
• Build relationships with healthcare professionals, key opinion leaders (KOLs), and stakeholders
• Monitor market feedback and implement strategies to improve product positioning and customer engagement
• Ensure all promotional activities comply with pharmaceutical industry guidelines and regulations