Job Description

Digital Marketer – Doctor Acquisition and Engagement

About the Role

Docplexus is looking for a digital marketer who can help attract, engage, and retain doctors on India’s largest online doctor network. You will plan and run campaigns that bring more doctors to the platform, increase app downloads, and keep doctors active. You’ll work closely with the product, content, and sales teams to turn ideas into real growth. 

Key Responsibilities

Doctor Acquisition

• Run Organic and Paid campaigns on Email, Whatsapp, Socials 
• Test different messages, creatives, and approaches to find what works best
• Manage budgets and focus on the channels that give the best results.

Activation and Engagement

• Create onboarding journeys and campaigns to get doctors active after signing up
• Use content and insights to encourage doctors to take key actions like posting, commenting, or voting
• Work with other teams to improve engagement on the platform

Retention and Referral

• Plan activities like weekly digests, quizzes, and doctor challenges to keep users coming back
• Design referral programs that motivate doctors to invite their peers
• Track and improve engagement month after month

Data and Optimization

• Monitor key performance metrics such as sign-ups, activation, and retention
• Test and improve campaigns based on data and results.
• Use tools like Google Analytics, Meta Ads Manager, and AI tools for faster execution

Location

Sakinaka, Mumbai

Why Join Us

• Be part of India’s largest doctor network with more than 6L+ members
• See your marketing ideas directly impact business results
• Work in a fast-paced, collaborative, and learning-driven environment

Interested candidates can drop their resume at kushlesh.singh@docplexus.com