Job Description

Role Responsibilities of Sr. Marketing Representative: 

• Plan and execute campaigns, in line with marketing best practice, of products and services and increase member engagement. 

•You will create, copy, plan digital content and advertising, social media activity, messaging, collateral, and internal briefing documents. You will brief and manage suppliers (print and creative), and co-ordinate the work of teams working on different campaigns, using project management software including Smart sheet’s to assist the smooth running of the campaigns

 • Collaborate with and support colleagues to introduce and improve business and marketing systems and processes, including pipeline management, marketing automation and digital advertising using Google Ads, Facebook Business, Google Analytics and understanding of the technologies and code that support these.

 • Represent the marketing team on cross-company projects, especially related to driving internal change, communications, and business/marketing analysis projects 

• Develop an understanding of the needs of the segments of our membership, and their expectations from us, our products and services through member visits and use of our CRM, analytics, surveys, and trend data.

• Ensure that leads generated through marketing campaigns are qualified, progressed to owners, recorded on the system. You will ensure leads are assigned to the correct campaign codes to allow measurement of marketing effectiveness through the system and supporting packages such as Google Ads and Analytics 

• Support colleagues within the immediate team in implementing and developing ‘hands-on’ skills and best practice in email, digital advertising, and other areas of B2B marketing 

• In collaboration with other internal teams, managing and maintaining the company website. Regularly updating and improving functionality and content. 

• Leading the team to effectively manage and grow our marketing social media presence effectively and appropriately. 

• Regularly recording member contact ensuring that the interaction and outcomes are input to the membership database to maintain records and reference     member data

 • Following organizational process and procedures to ensure member expectations and agreed service level agreements are met.

Essential Skills and Qualifications: 

• Proven experience in a B2B marketing role at an executive level 

• Previous experience of using lead and pipeline management systems for campaign management

 • Experience of planning, leading, and executing B2B campaigns that use and integrate a range of     tactics to build, qualify and progress a pipeline of leads

 • Experience of briefing and managing creative and other types of marketing agencies 

• Experience of bringing stakeholders from different internal departments together

 • Excellent oral and written communication skills with thoroughness, accuracy, and an eye for detail 

• Hands-on knowledge of using Google Ads, Google Analytics and Facebook advertising, email marketing and marketing automation systems as part of a plan   to achieve commercial targets.