Job Description

Job Overview:
We are seeking an experienced and results-driven Marketing Manager to lead our marketing efforts
in the IT SAP industry. The ideal candidate will have a deep understanding of SAP solutions, a proven
track record in marketing, and the ability to develop and implement strategic marketing plans to
drive business growth.

Key Responsibilities:
 Marketing Strategy: Develop and implement comprehensive marketing strategies specifically
for SAP solutions to increase brand awareness, generate leads, and drive sales.
 Campaign Management: Plan, execute, and oversee marketing campaigns across various
channels, including digital, print, and events, tailored to SAP products and services.
 Content Development: Create and manage high-quality content, including blog posts,
whitepapers, case studies, and videos, that highlight the benefits and features of SAP
solutions.
 Digital Marketing: Utilize digital marketing tools and techniques, including SEO, SEM, social
media, and email marketing, to reach target audiences and promote SAP solutions.
 Market Research: Conduct market research to identify industry trends, customer needs, and
competitive landscape, and use insights to inform marketing strategies.
 Brand Management: Maintain and enhance the company's brand image through effective
brand management and promotional activities, particularly for SAP products.
 Lead Generation: Develop and implement lead generation strategies to attract and convert
potential customers interested in SAP solutions.
 Analytics & Reporting: Monitor and analyze the effectiveness of marketing activities, using
data to refine strategies and improve performance. Prepare and present regular reports on
marketing performance to senior management.
 Event Management: Plan and manage participation in industry events, conferences,
webinars, and trade shows to promote SAP solutions and generate leads.
 Collaboration: Work closely with the sales team and internal SAP team to ensure a cohesive
approach to marketing and customer satisfaction.
Qualifications:
 Experience: Proven experience as a Marketing Manager or in a similar role in the IT industry,
with a focus on SAP solutions.
 Skills: Strong marketing, communication, and interpersonal skills. Proficiency in marketing
tools and platforms, CRM software, and data analysis.
 SAP Knowledge: In-depth knowledge of SAP solutions, including ERP, S/4HANA, SAP Business
One, and other SAP products.

 Analytical Skills: Ability to analyze market trends, customer behavior, and campaign
performance to make informed decisions.
 Education: Bachelor's degree in Marketing, Business Administration, Information
Technology, or a related field