Job Description

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Job Summary

We are looking for a creative and data-driven Digital Marketing Executive to develop, implement, and manage online marketing strategies that enhance brand awareness, drive website traffic, and generate leads. The ideal candidate should be well-versed in digital marketing tools, trends, and analytics.

Key Responsibilities

• Plan and execute digital marketing campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and email.
• Manage and optimize paid advertising campaigns (PPC, display ads, social media ads).
• Develop SEO strategies to improve website ranking on search engines.
• Manage company website content, blogs, and landing pages.
• Monitor and analyze website and campaign performance using tools like Google Analytics.
• Create engaging content for social media platforms and maintain brand consistency.
• Conduct keyword research and competitor analysis.
• Manage email marketing campaigns and customer engagement strategies.
• Collaborate with graphic designers, content writers, and other teams for campaign execution.
• Stay updated on industry trends, tools, and best practices in digital marketing.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 1–3 years of experience in digital marketing (freshers with strong knowledge may also apply).
• Knowledge of SEO, SEM, social media marketing, and email marketing.
• Familiarity with tools like Google Ads, Google Analytics, Meta Ads Manager, and SEO tools (e.g., SEMrush, Ahrefs).
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Basic understanding of content management systems (CMS) such as WordPress.
• Creative thinking and ability to generate innovative ideas.

Preferred Qualifications (Optional)

• Certifications in Google Ads, HubSpot, or digital marketing.
• Experience with marketing automation tools.
• Basic graphic design or video editing skills.

Key Performance Indicators (KPIs)

• Website traffic growth
• Lead generation and conversion rates
• ROI on digital campaigns
• Social media engagement and follower growth
• Search engine ranking improvements